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Career Development Workshop: Marketing for Scientists

Organized by the Caltech Postdoctoral Association

Date: November 9th 2011, 12-1PM
Place: 153 Noyes  (Building 72 in Campus Map)
Speaker: Dr. Mark Kuchner

Download Kuchner's handouts from the workshop

All welcome - pizza and soda will be served (RSVP to help us prepare appropriate amount of food)

Most scientists know all too well that they must market themselves. These days, only 15% of new investigators win NSF grants, only 25% of postdocs find permanent jobs in academia, and anti-science sentiments seem to have become mainstream. But the usual education of a scientist does little to teach us about the powerful tools business professionals use to win support for their ideas. Even the word "marketing" is often seen as taboo.

This Marketing for Scientists workshop aims to break the taboos and introduce scientists to the fundamental techniques from the business world that matter most to them, like sales, branding and relationship building. It uses the examples of Steve Jobs, George Lucas, and Barak Obama to show that marketing can be a positive, even healing force. It teaches scientists how to get their ideas across vividly while maintaining their integrity.

Marc Kuchner will cover topics like:


  • How to sell yourself as a scientist
  • Three kinds of figures every scientist needs
  • Four kinds of proposals not to write
  • What's even better than an elevator pitch?
  • Don't network: build relationships
  • Social Media: Facebook, Twitter, all that good stuff
  • Citizen Science


More about the speaker

Dr. Kuchner received his Ph.D. in astrophysics from Caltech in 2000. He has several sides -- he is a NASA astrophysicist, a country song writer, and is now promoting marketing skills for scientists. Here are a few links that may give you some impression about Marc:
Wikipedia page
As a NASA astrophysicist
As a country song writer
... and as a scientist marketing advocate